via “Design Thinking MN“…

Legendary San Francisco design agency “IDEO” is hosting a seven-week online course for local teams of designers and thinkers across the world.

Booz & Co. asserts that human-centered design is ultimately the driver of innovation and the root cause of success in Silicon Valley.

– “customer first” innovation culture
– deep end-user understanding across the organization
– alignment of innovation strategy with customer needs

IDEO’s application of “design thinking” to “social innovation” is… rather innovative.